Challenge: M&M’s is looking to promote three new international flavors* on digital. develop an interactive and engaging campaign with this partnership that brings awareness to the flavors. Pitch must fit within style guidelines and budget. | 2018
Solution: working with our copywriters, we pitched two ways to integrate M&ms with the gnome. both executions would also call out to audiences to vote on which flavor they love for a chance to win a trip.
one: we take the candy packages with the gnome around to various locations and moments where one would eat the candy (on the beach, in your hotel room, waiting for your flight, etc).
Two: we travel to a location one of the flavors highlights with the gnome and M&ms jester. They become BFFs and sightsee and we capture photo and video. we utilize instagram story polls to engage with customers who will choose where they go and what they do next.
*Flavors have been hidden in the mocks so i don’t get in trouble