The challenge: M&M’s is coming out with new flavors tied to destinations and need to get the word out.

The idea: Being a popular movie snack, let’s have Travelocity leverage their hotel partnerships and host an outdoor movie night in top markets. Guests will get to visit rad hotels with city views, taste the new flavors (even vote) and take photos with the Travelocity Roaming Gnome and M&M’s Jester.

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*Photos courtesy of Rooftop Cinema Club and iStock

Monica Pedraja