The challenge: Orbitz Rewards hit 10 million members and want to celebrate this achievement.

The idea: Orbitz’ tag line, “Just Like That” promotes instant rewards. What’s more instant than polaroids? And when do people take photos? When they travel! Partnering with Instax film, we would offer special Orbitz branded film for a limited time to members as a thank you.


*Photos courtesy of iStock and Polaroid People

Monica Pedraja