The challenge: Expedia focuses on the pre-trip (booking) and post trip (customer review) phases. How can we fill the phase when they’re actually on their trip?

The idea: People love to listen to music on the road. But they might not have the time to make a playlist. Enter Spotify x Expedia app integration. Upon booking a rental car, a push notification will prompt customers to take a quiz to determine which “Road Trip” playlist will best suit their trip.

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*Photo courtesy of iStock

Monica Pedraja